We provide marketing support to Micro, Small & Medium Enterprises to enhance the competitiveness and marketability of their products, through the following activities:
-Organizing International Technology Exhibitions in Foreign Countries by NSIC and participation in International Exhibitions/Trade Fairs
-Organizing Domestic Exhibitions and Participation in Exhibitions/ Trade Fairs in India
-Support for Co-sponsoring of Exhibitions organized by other organisations/ industry associations/agencies
-Buyer-Seller Meets
-Intensive Campaigns and Marketing Promotion Events
-Other Support Activities
The scheme has been designed to foster innovation, facilitate investment, protect intellectual property, enhance skill development, and build the best infrastructure for MSMEs.
Marketing is the process of getting your business noticed by the people who need or want your products or services. Many small businesses come up with a fabulous business idea but then fail to market it successfully.
You need to get out there and spread the word about your products or services to the right people to build your customer base. Advertising and selling are part of the process but there is much more involved.
-Website
-Social media
-Blogging
-E-newsletters
-Networking
-Brochures and flyers
-TV, radio or print advertising
-Word of mouth
-Loyalty and reward programs
-Cold calling
-Mail-outs and letter drops
-Sponsorship
-PR activities such as media releases and events